We see many hospital systems that want the American consumer (aka patient) to know the word “hepatology” to find a liver disease provider.

However–

The word “hepatology” is uncommon, appearing around 0.01 times per million words in modern written English, according to the Oxford English Dictionary. It refers to the medical subspecialty focused on the liver, gallbladder, biliary tree, and pancreas. While the field is crucial due to increasing rates of hepatic conditions, “hepatology” itself remains a specialized and infrequently used term for the general public. 

Two words that (increasing numbers) of Americans know: Liver Disease. Plus, it’s 42% prevalent in adults in the USA. Let’s make it easier for patients to get access to appointments in this disease state. And it start with plain English.